Norm Reeves Genesis of Irvine is an independent Genesis franchised retailers. When you use this website, Norm Reeves Genesis of Irvine may disclose personal information we collect about you, including personal information we collect on this website or that you otherwise provide to us, to Genesis for Genesis’s marketing and other business purposes. For example, when you indicate that you would like to receive more information about Genesis and its products, services or offers, personal information such as your name, address, city, state, zip code, email address and telephone number will be provided to Genesis. In addition, if you buy or lease a Genesis vehicle from Norm Reeves Genesis of Irvine, we may share information about your vehicle purchase (such as vehicle identification number (VIN), make, model, model year, date of purchase or lease and service history) with Genesis. Please review the Genesis Motor America Privacy Policy for more information about Genesis Motor America’s privacy practices.
Disclosure of Certain Information to Genesis Motor America. Norm Reeves Genesis of Irvine is an independent Genesis franchised retailer. When you use this website, Norm Reeves Genesis of Irvine may disclose personal information we collect about you, including personal information we collect on this website or that you otherwise provided to us, to Genesis for Genesis’ marketing and other business purposes. For example, when you indicate that you would like to receive more information about Genesis and its products, services or offers, personal information such as your name, address, city, state, zip code, email address and telephone number will be provided to Genesis. In addition, if you buy or lease a Genesis vehicle from Norm Reeves Genesis of Irvine, we may share information about your vehicle purchase (such as vehicle identification number (VIN), make, model, model year, date of purchase or lease and service history) with Genesis. Please review the Genesis Motor America Privacy Policy for more information about Genesis Motor America’s privacy practices.
Our dealership collects personal information online primarily to provide our visitors with a more relevant experience on this web site. When doing so, we will make every reasonable effort to avoid excessive or irrelevant collection of data. Our dealership will take reasonable physical, electronic and managerial measures to safeguard and secure any personal information you provide to us (e.g. data will be stored in protected databases on secured servers with restricted access). However, given that electronically submitted data is not 100% secure, we make no representations or warranties as to the security of any personal information you submit online, which you do at your own risk.
We do not sell, rent, or trade consumer personal information to third parties other than as described in this Privacy Policy or in support of our service offerings to customers and consumers. Our dealership may disclose certain personal information as follows:
Except as provided above, our dealership will not use or disclose personal information for purposes other than those for which it was collected, except with your consent, as required or permitted by law, and to provide the features and service(s) you’ve requested and conduct routine business operations. At the time you register for certain features or services, you may be notified of, and asked to consent to, the sharing of your personal information necessary for the provision of these requested features or services.
Anytime you visit this web site, we may gather certain non-personally identifiable information regarding the means you use to access our site. This information may include the type and version of your browser, your service provider, your IP address, device ID, certain geo-location data, and any search engine or other referring site you may have used to locate the site. We use this information to help diagnose problems with our server, administer the Web site, conduct attribution reporting, personalize user experiences (including certain targeted features or advertising), and compile broad statistical data. In addition, we gather certain navigational information about where you go on this web site. This information enables us to determine which areas of the Web sites are most frequently visited and helps us to tailor the sites to the needs and interests of our online visitors. Such information is gathered by us in the aggregate and will not be associated with a specific individual except in connection with specific services and operations such as attribution reporting and maintenance of customer accounts.
Our dealership may use a browser feature known as a “cookie.” Cookies are small files placed on your hard drive that assist us in providing you with a customized browsing experience. Our dealership uses cookies to provide you with the convenience of not having to reenter information, such as user IDs and passwords, multiple times during your visits to this web site. Cookies can also be utilized to help us provide you with information targeted to your interests, based upon your prior browsing on this web site. The “help” section of the toolbar on most browsers will inform you on how to prevent your browser from accepting new cookies, how to have the browser notify you upon the receipt of a new cookie, or how to disable the use of cookies completely. As this web site has been designed to take advantage of the use of cookies, should you configure your browser to decline their use, certain features of this web site may not function correctly, and you may be required to renter any user IDs and passwords more frequently.
Any personal information you provide to us (i.e. name, telephone, e-mail address, etc.) when you enroll in one of our E-Mail Reminder Services, request information, or use any of the other interactive portions of this web site may be used to provide you with information you’ve requested about our company, our products and our services, or to provide you with special notices. Certain information you provide, such as veteran or student status, may be used to confirm your eligibility for certain OEM promotions. Certain financial information may be used to begin the purchase and finance application process with our dealership. You may opt out of receiving future communications at any time (see opt-out Procedures and California & Nevada Privacy Notice below). This data may also be used to tailor your experience on this web site by providing content that is relevant to your interests and geographic region.
This web site is hosted on servers located in the United States. As such, your connection will be through and to servers located in the U.S. Any personal information you provide during your visit will be processed and maintained on our Web server and other internal systems located within the U.S.
This web site contains links to other sites. Our dealership is not responsible for the privacy practices or the content of such web sites. To help ensure the protection of your privacy, we recommend that you review the privacy policy of any site you visit via a link from this web site.
The personal data record created through your registration with this web site can only be accessed with the unique password associated with that record. To protect the integrity of the personal information contained in this record, you should not disclose or otherwise reveal your password to third parties.
This web site may make chat rooms, forums, message boards, and/or news groups available to its users at various times. Please remember that, unless otherwise stated, any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information in these areas.
Other than as set forth in this Privacy Policy, when any personally-identifiable information about you may be shared with third parties you will have the ability to decline to share that information.
You may always opt-out of receiving future communications from our dealership. This web site allows users to opt-out of receiving such communications at the point where personal information is requested, or through other means as identified.
We reserve the right to change and update this Privacy Policy. These changes will be made when appropriate, in a timely manner. We encourage you to examine our Policy from time to time to ensure you are aware of any changes we may have made. Your continued use of this site and affiliated sites after any such update indicates your agreement to the same.
This website may use third-party tracking services to collect non-personally identifiable online demographical and behavioral data generated by website visitors. A data collection script provided by this service and installed on this website may collect the following kinds of data: website session activity, including your personally identifiable information when entered into a form field such as name, phone, email, or when you arrive at our website through a link containing a unique identifier; links that you click, pages that you view, form fields that you select, and text fields that you enter. The information is used to compile your shopping activity to produce an individual shopping profile for you, which contains information about your brand preferences, and to aggregate your website behavioral data in anonymized form with all other visitors’ anonymized shopping activity data on our website to help us analyze industry trends, general shopping patterns, overall consumer demands, and website performance.
We believe that it is especially important to protect children’s privacy online. We do not knowingly collect or use any personally identifiable information from children under the age of 13 and we do not knowingly provide any personally identifiable information, regardless of its source, to any third party for any purpose whatsoever from visitors younger than 13 years old. No information should be submitted to or posted by visitors younger than 13 years old.
As noted above, affiliates, third parties who place advertisements on this website, and other third-party service providers may collect and use information about your visits to and use of this website through the use of cookies, web beacons and other similar technologies. For example, we may work with companies that collect statistical information regarding site usage and provide related analytical services. We may work with third-party advertising companies that use cookies and web beacons to serve advertisements when you come to the site and to generate statistics and metrics related to the delivery of such advertisements. We also may work with third-party advertising platforms and networks that use cookies, web beacons and other technologies to collect non-personally identifiable information about your visits to and interactions with this site and other websites in order to provide targeted communications and other advertisements.
Third-party service providers may also collect information from your devices and may combine personal and non-personal information about you with information from other sources including your visits to this and other websites, mobile websites and/or mobile applications across your various devices.
If you would like to obtain more information about the practices of some of these parties, or if you would like to make choices about their use of your information, please click here:
http://www.aboutads.info/choices/
More information and additional consumer choice options may be found at this link:
http://www.networkadvertising.org/managing/opt_out.asp
Information and additional consumer choice options regarding mobile device tracking may be found at these links (or successor URLs):
IDFA limit ad tracking:
https://support.apple.com/en-us/HT202074
AAID reset and opt-out
https://support.google.com/googleplay/android-developer/answer/6048248?hl=en
This site is intended for use solely in the United States (including its territories and commonwealths), Canada, and Mexico by U.S., Canadian and Mexican residents. We make no claims that the site is appropriate for use outside of the United States, Canada or Mexico. We do not knowingly collect or solicit personal information from residents of the European Union. If you believe that we may have any information from or about an EU resident, please email our service provider, Dealer Inspire, at [email protected]. No information should be submitted to or posted by any EU resident.
We may collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“personal information”). In particular, we have collected the following categories of personal information from consumers within the last twelve (12) months:
| Category | Examples (Including, but not limited to) or (non-exhaustive list) |
Collected (YES or NO) |
|---|---|---|
| A. Identifiers | A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers. | YES |
| B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) | A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories. | YES |
| C. Protected classification characteristics under California or federal law | Age (40 years or older), race, color, ancestry, national origin (including language use and possession of a driver’s license issued to persons unable to provide their presence in the United States as authorized under federal law), citizenship, religion or creed (including religious dress and grooming practices), marital status, medical condition (including cancer or a record or history of cancer), AIDS/HIV, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy, childbirth, breastfeeding and related medical conditions), sexual orientation, veteran or military status, Political affiliations or activities, status as a victim of domestic violence, assault, or stalking, genetic information (including familial genetic information), request for family care leave, request for leave for an employee’s own serious health condition, request for Pregnancy Disability Leave, retaliation for reporting patient abuse in tax-supported institutions. | YES |
| D. Commercial information | Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. | YES |
| E. Biometric information | Imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information. | NO |
| F. Internet or similar network activity | Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. | YES |
| G. Geolocation data | Physical location or movements. | YES |
| H. Sensory data | Audio, electronic, visual, thermal, olfactory, or similar information. | NO |
| I. Professional or employment-related information | Current or past job history or performance evaluations. | NO |
| J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)) | Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. | NO |
| K. Inferences drawn from personal information | Profile reflecting a person’s preferences, characteristics, trends, predispositions, behavior, attitudes, intelligence, abilities and aptitudes | YES |
We may use or disclose the personal information we collect for one or more of the following business purposes:
We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.
We may disclose your personal information to a third party for a business purpose. When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.
In the preceding twelve (12) months, we have disclosed the following categories of personal information for a business purpose:
In the preceding twelve (12) months we have not sold personal information.
We may disclose your personal information for a business purpose to the following categories of third parties:
In the preceding twelve (12) months we have not sold personal information.
The CCPA provides consumers with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.
You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you:
You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.
We may deny your deletion request if retaining the information is necessary for us or our service providers to:
We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:
We reserve the right to update and periodically amend this Privacy Policy at our discretion and at any time. If we make changes to this Privacy Notice, amendments will be posted online, and the date of update will be included. Your continued use of this site and affiliated sites after any such update indicates your agreement to the same.
If you have any questions or comments about this Privacy Policy (including the provisions of the California & Nevada Privacy Notice) the ways in which we collect and use your personal information, your choices and rights regarding such use, or wish to exercise your rights under California, Nevada or other state law, please do not hesitate to contact us using the contact information available on this site. You may also direct requests to our service provider, Dealer Inspire, at [email protected] or call Dealer Inspire at 855.357.4677
© 2019
Last Updated February 1, 2023
Effective Date: April 7, 2025
Norm Reeves Auto Group and each of our subsidiaries and affiliated entities (collectively, “Dealership” or “we” or “us”) respects your privacy and the information that you have entrusted to us. This Privacy Policy (“Privacy Policy”) applies to both the online and offline collection of personal information by Dealership. This Privacy Policy describes how we collect and manage personal information, which is any information relating to an identified or identifiable natural person. Personal information does not include aggregated or deidentified information. By visiting the Dealership’s physical location(s) or website(s) (hereinafter a “Site” and collectively the “Sites”), or otherwise access any of our other products, services, and content (hereinafter “Services”) of our operations, you acknowledge you have read and understand the terms and conditions of this Privacy Policy. If you do not agree to the terms and conditions of this Privacy Policy, please do not use our Sites or Services.
Your use of our Sites and Services is also governed by our Terms of Service.
PLEASE NOTE THE ARBITRATION PROVISION SET FORTH SET FORTH IN OUR TERMS OF SERVICE, WHICH REQUIRES, EXCEPT WHERE AND TO THE EXTENT PROHIBITED BY LAW, YOU TO ARBITRATE ANY CLAIMS YOU MAY HAVE AGAINST DEALERSHIP ON AN INDIVIDUAL BASIS. ARBITRATION ON AN INDIVIDUAL BASIS MEANS THAT YOU WILL NOT HAVE, AND YOU WAIVE, THE RIGHT FOR A JUDGE OR JURY TO DECIDE YOUR CLAIMS, AND THAT YOU MAY NOT PROCEED IN A CLASS OR CONSOLIDATED CAPACITY.
GENERAL PRIVACY POLICY
Below are the general terms of our Privacy Policy. For additional privacy information applicable to California Residents, please see the section titled “For California Residents.”
CATEGORIES OF PERSONAL DATA COLLECTED, PROCESSED AND SHARED
The table below describes how we use, and share consumers’ personal data. Please note that because the type of personal data collected and shared largely depends on how a consumer has interacted with us, not all of the items listed in the table below will be relevant to you. For example, we may only collect military status when a consumer qualifies for a military rebate.
| Categories of personal data processed | Examples Shared with third parties? |
|---|---|
| Identifiers, such as: name, postal address, email address, IP address, identification numbers (e.g., social security number, driver’s license number, state identification number, military identification number or passport number) | Yes |
| Personal information categories contained in customer records, such as: phone number; insurance information; bank account number, credit card number, debit card number, or other financial information, including information relating to consumers’ vehicle financing or lease terms, along with vehicle information; and/or signature(s). | Yes |
| Commercial information, such as: vehicle information, vehicle ownership information, vehicle transaction information relating to purchase or lease of vehicles (including finance or lease terms), purchase of parts, service repairs, maintenance or vehicle inspections | Yes |
| Biometric information, from consumers who finance/lease vehicles if they are asked to complete a “Thumbprint form.” | Yes |
| Internet or other similar network activity information, such as: IP address, browsing history, and search history. | Yes |
| Geolocation information, such as: IP address and vehicle location. | Yes |
| Sensory data, such as audio information from voicemail messages and/or recorded phone calls (with consumers’ consent), and recorded conversations (audio and video) with consumers in the finance office. | Yes |
| Professional or employment-related information, such as: information regarding current occupation; information regarding whether a consumer is or will soon be a college graduate. | Yes |
| Inferences drawn from personal information to create a profile, such as: information regarding consumers’ vehicle preferences and needs | Yes |
COOKIES AND WEBSITE TRACKING TECHNOLOGIES
We may use cookies and other similar technologies on our website. Cookies are small text files placed on your device that uniquely identify your device and which a website can transfer to a consumer’s hard drive to keep records of his or her visit to a website. We may use session cookies or persistent cookies. Session cookies only last for the specific duration of your visit and are deleted when you close your browser. Persistent cookies remain on your device’s hard drive until you delete them or they expire. Different cookies are used to perform different functions, which are explained below:
There are several ways to manage cookies. You can control the use of cookies at the browser level, by instructing your browser to accept cookies, disable cookies or notify you when receiving a new cookie. Please note that if you reject cookies, you may still use our website, but your ability to use some features or areas of our website may be limited. The Network Advertising Initiative also offers a means to opt-out of a number of advertising cookies. Please visit www.networkadvertising.org to learn more. Note that opting out does not mean you will no longer receive online advertising. It does mean that the company or companies from which you opted-out will no longer deliver ads tailored to your preferences and usage patterns.
HOW WE RESPOND TO DNT SIGNALS AND UNIVERSAL OPT-OUT MECHANISMS
At this time, our Sites support Do Not Track (“DNT”) and Global Privacy Control (“GPC”) browser signals designed to allow internet users to notify businesses of their privacy preferences. These specifications consist of a setting or extension in the user’s browser or mobile device and act as mechanisms that some of our Sites can use to honor your privacy settings. If your browser or device has enabled DNT or GPC, it will override your preferences selected in the cookie banner or privacy settings on our Sites where DNT and GPC signals are supported.
You can learn more about DNT by clicking here. GPC information is available here: click here to view the options. More information about downloading the GPC can be found here: clicking here.
OPTING OUT OF CERTAIN COMMUNICATIONS
We provide you the opportunity to opt-out of marketing communications by clicking the “unsubscribe” link in email communications or by contacting us using the contact information provided below. We will process your request as soon as possible in accordance with applicable law, but please be aware that in some circumstances you may receive a few additional messages until the unsubscribe is processed.
Additionally, we may send you information regarding our Services, such as information about changes to our policies and other informational notices and disclosures required by law. Generally, users cannot opt-out of these communications, but they will be primarily informational in nature, rather than promotional.
YOUR STATE RIGHTS
Depending on applicable state law, you may have the right to object to our collection and use of your personal data at any time, or to require us to review, transmit, change, or delete the data that we have collected and retained about you. We will fulfill your request to exercise any of these rights within the applicable time period prescribed by such laws. You can exercise these rights, express concerns, or obtain additional information about the use of your personal data by contacting us as outlined below.
Submit a Consumer Privacy Request. To exercise any of the above rights, please submit a verifiable consumer privacy request:
Authentication. We cannot respond to your request or provide you with personal data unless we can verify your identity and your authority to make the request and confirm that the personal data relates to you. A verifiable consumer privacy request must:
Our Response. We will respond as required by state law. We do not charge a fee to process or respond to your authenticated consumer privacy request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
Appeals. Residents of Texas have the right to appeal a denial of their request by contacting us as described in our notice of denial.
COLLECTION AND USE OF INFORMATION FROM CHILDREN
Our Services are not intended for children. We do not knowingly collect personal information from children under the age of 16, and none of our Services are designed to attract children. In the event that we learn that a person under the age of 16 has provided personal information to us, we will delete such personal information as soon as possible.
THIRD-PARTY LINKS
Our Sites contain links to other sites. The Dealership is not responsible for the privacy practices or content of such other sites. If you have any questions about how these other sites use your information, you should review their policies and contact them directly.
DISCLAIMER REGARDING VIDEO CONTENT
The Services may contain video content, audiovisual content, or content of a like nature (collectively, “Video Content”). Video Content is provided for the purpose of enhancing the user experience within the Services and is, therefore, provided in connection with Dealership providing its automotive dealership-related Services. Dealership is not in the business of renting, selling, or delivering Video Content in a commercial manner. By using the Services, you agree that Dealership is not a “video tape service provider” as defined in the Video Privacy Protection Act, 18 U.S.C.A. § 2710.
CHAT FEATURES AND SESSION REPLAY TECHNOLOGY
We may collect certain categories of personal information from you when you use our interactive chat module. In addition to information you enter into the chat box or live chat feature, the categories of personal information collected may include: name, phone number, email, mailing address, and other identifiers you may provide. Dealership may also store any transcripts from such conversations and link those transcripts with your personal information. We may also collect information from you to perform data analytics and thereby enhance your experience and help improve the functionality of our tools. Such information includes, but is not limited to, geolocation, IP address, pixel tags, browsing history, viewing behavior, clicks, online activity, and other analytics. By interacting with the chat module, you understand and agree that we may use this data to communicate with you about our products and services. You also consent to our collection and analysis of all personal information provided as part of the chat module and understand that we utilize a vendor to process, analyze, and store the content of the chat on our behalf. By using the chat module, you are consenting to us disclosing and sharing with the chat module vendor any personal information you provide.
We may use technology to monitor how you interact with our Services, called Session Replay Technology. This may include without limitation which links you click on, information that you type into our online forms, and about your device or browser. Further, we may utilize session replay spyware to monitor and record mouse clicks and movements, keystrokes, and pages and content viewed by you. Please discontinue use of the Services if you do not consent to our collection of such information.
SECURITY
We implement reasonable security measures to ensure the security of your personal information. Please understand, however, that no data transmissions over the Internet can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of any information you transmit to us and you understand that any information that you transfer to us is done at your own risk. If we learn of a security system breach, we may attempt to notify you electronically so that you can take appropriate protective steps. By using the Services or providing personal information to us, you agree that we can communicate with you electronically regarding security, privacy and administrative issues relating to your use of the Services. We may post a notice via our website if a security breach occurs. We may also send an email to you at the email address you have provided to us in these circumstances. Depending on where you live, you may have a legal right to receive notice of a security breach in writing.
INTERNATIONAL DATA TRANSFERS
Dealership is based in the U.S. If you choose to provide us with information, please understand that your personal information may be transferred to the U.S. and that we may transfer that information to our affiliates and subsidiaries or to other third parties, across borders, and from your country or jurisdiction to other countries or jurisdictions around the world. If you are visiting from the EU or other regions with laws governing data collection and use that may differ from U.S. law, please note that you are transferring your personal information to the U.S. and other jurisdictions which may not have the same data protection laws as the EU. We put in place appropriate operational, procedural and technical measures in order to ensure the protection of your personal information. You acknowledge you understand that by providing your personal information: (i) your personal information will be used for the uses identified above in accordance with this Policy; and (ii) your personal information may be transferred to the U.S. and other jurisdictions as indicated above, in accordance with applicable law.
ASSIGNMENT, BUSINESS TRANSFERS, AND RELATED ACTIVITIES
In the event that all or part of our assets are sold or acquired by another party, or in the event of a merger, you grant us the right to assign the personal information collected via the Services.
CHANGES TO THIS PRIVACY POLICY
We reserve the right to change this Policy from time to time. When we do, we will also revise the “Effective Date” at the top of this Policy. If we make material changes to the Policy, we will notify you by placing a prominent notice on our website and/or by sending you an email at the email address we have on file for you. We encourage you to periodically review this Policy to keep up to date on how we are handling your personal information.
Norm Reeves Auto Group
Attention: Compliance Manager
Address: 8235 Douglas Avenue, Suite 1200, Dallas, Texas 75225
Toll-free phone number: 833-529-4800
Email address: [email protected]
NOTICE AT COLLECTION FOR CALIFORNIA RESIDENTS
The purpose of this Notice at Collection is to provide California residents with the categories of personal information that our Dealerships collect about them and the purposes for which the personal information is used. We retain the below information for as long as required to provide you with the Services, comply with our legal obligations, resolve disputes, and enforce our agreements. If you are an employee of a Dealership, please refer to your specific Employee Privacy Notice for an explanation of how we collect, use, and retain employee personal information. More detailed disclosures for California residents are located in the section “PRIVACY NOTICE FOR CALIFORNIA RESIDENTS.” We may collect the following categories of personal information from you: Identifiers, Personal information categories contained in customer records, Protected classification characteristics, Commercial information, Biometric information, Internet or other similar network activity information, Geolocation information, Sensory data, Professional or employment-related information, Inferences drawn from personal information to create a profile, and Sensitive Personal Information. We use the categories of personal information listed above for one or more of the following “business purposes”: to provide our sites and services, advertising and marketing, contextual and behavioral targeting, to understand website interactions, to provide customer service, to defend against claims and litigation, fraud prevention, processing transactions, and providing financing.
PRIVACY NOTICE FOR CALIFORNIA RESIDENTS
Below is a table regarding the personal information we have collected about California consumers (excluding job applicants and employees) during the past 12 months. We retain the below information for as long as required to provide you with the Services, comply with our legal obligations, resolve disputes, and enforce our agreements. If you are an employee of Dealership, please refer to the specific Employee Privacy Notice for an explanation of how we collect, use, and retain employee personal information.
| Category of Personal Information | Sharing/Sale of Information | Disclosures to Third Parties for a Business Purpose |
|---|---|---|
| Identifiers, such as:
Name, postal address, email address, IP address, identification numbers (e.g., social security number, driver’s license number, state identification number, military identification number or passport number) |
Advertising Networks & Marketing Agencies, Data Brokers & Analytics Providers, Software Vendors, Vehicle Manufacturers, F&I Product Providers & Administrators, Financial Institutions, Social Media Networks, Professional Service Companies, state or federal agencies, when required by law. | Auctions & Wholesalers, Auditors & Consultants, Credit Reporting Agencies (CRAs), Government Entities, Insurance Brokers (non-health related), Records Management Companies, Digital Retailers & eCommerce Platforms, Repair & Sublet Facilities, Attorneys & Law Firms, Uniform & Apparel Companies, Website and Hosting Providers, Claims & Benefits Administrators, Chat Modules |
| Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)), such as:
Phone number; insurance information; bank account number, credit card number, debit card number, or other financial information, including information relating to consumers’ vehicle financing or lease terms, along with vehicle information; and/or signature(s). |
AAdvertising Networks & Marketing Agencies, Data Brokers & Analytics Providers, Software Vendors, Vehicle Manufacturers, F&I Product Providers & Administrators, Financial Institutions, Social Media Networks, Professional Service Companies, state or federal agencies, when required by law. | Auctions & Wholesalers, Auditors & Consultants, Credit Reporting Agencies (CRAs), Government Entities, Insurance Brokers (non-health related), Records Management Companies, Digital Retailers & eCommerce Platforms, Repair & Sublet Facilities, Attorneys & Law Firms, Uniform & Apparel Companies, Website and Hosting Providers, Claims & Benefits Administrators, Chat Modules |
| Protected classification characteristics, such as:
A photocopy/scan of government issued identification reveals personal information. For example:
Completion of a Translated Contract Acknowledgement or signing of translated documents reveals a consumer’s primary language |
Data Brokers & Analytics Providers, Software Vendors, Vehicle Manufacturers, F&I Product Providers & Administrators, Financial Institutions, Advertising Networks & Marketing Agencies, Social Media Networks, Professional Service Companies, state or federal agencies, when required by law | Credit Reporting Agencies (CRAs), Government Entities, Insurance Brokers (non-health related), Records Management Companies, Attorneys & Law Firms, Digital Retailers & eCommerce Platforms, Website and Hosting Providers, Auditors & Consultants, Claims & Benefits Administrators |
| Commercial information, such as:
Vehicle information, vehicle ownership information, vehicle transaction information relating to purchase or lease of vehicles (including finance or lease terms), purchase of parts, service repairs, maintenance or vehicle inspections |
Data Brokers & Analytics Providers, Software Vendors, Vehicle Manufacturers, F&I Product Providers & Administrators, Financial Institutions, Advertising Networks & Marketing Agencies, Social Media Networks, Professional Service Companies, State or federal agencies, when required by law | Auctions & Wholesalers, Government Entities, Records Management Companies, Digital Retailers & eCommerce Platforms, Repair & Sublet Facilities, Attorneys & Law Firms, Website and Hosting Providers, Auditors & Consultants, Chat Modules, Insurance Brokers (non-health related) |
| Customer Records, such as digital and electronic signatures, telephone numbers, insurance policy numbers, credit and debit card numbers, financial and credit-related information, physical characteristics and descriptions (e.g., government identification), and bank account numbers. | Data Brokers & Analytics Providers, Software Vendors, Vehicle Manufacturers, F&I Product Providers & Administrators, Financial Institutions, Advertising Networks & Marketing Agencies, Social Media Networks, Professional Service Companies, state or federal agencies, when required by law | Auctions & Wholesalers, Auditors & Consultants, Credit Reporting Agencies (CRAs), Government Entities, Insurance Brokers (non-health related), Records Management Companies, Digital Retailers & eCommerce Platforms, Repair & Sublet Facilities, Attorneys & Law Firms, Website and Hosting Providers, Claims & Benefits Administrators, Chat Modules |
| Biometric information Consumers who finance/lease vehicles may be asked to complete a “Thumbprint form” |
N/A | N/A |
| Internet or other similar network activity information, such as:
IP address, browsing history, and search history |
Advertising Networks & Marketing Agencies, Data Brokers & Analytics Providers, Software Vendors, Vehicle Manufacturers, F&I Product Providers & Administrators, Financial Institutions, Social Media Networks, Professional Service Companies | Insurance Brokers (non-health related), Digital Retailers & eCommerce Platforms, Website and Hosting Providers, Chat Modules |
| Geolocation information, such as:
IP address and vehicle location |
Vehicle Manufacturers, F&I Product Providers & Administrators, Financial Institutions, Advertising Networks & Marketing Agencies, Data Brokers & Analytics Providers, Social Media Networks | Software Vendors, Digital Retailers & eCommerce Platforms, Chat Modules |
| Sensory, Electronic, and Visual data, such as:
Photographs, audio information from voicemail messages and/or recorded phone calls (with consumers’ consent), voicemails, and online & electronic communications, such as those made via a live or automated online chat module; and recorded conversations (audio and video) with consumers in the finance office. |
Software Vendors, Insurance Brokers (non-health related), Attorneys & Law Firms, Digital Retailers & eCommerce Platforms, Website and Hosting Providers | Software Vendors, Insurance Brokers (non-health related), Attorneys & Law Firms, Digital Retailers & eCommerce Platforms, Website and Hosting Providers |
| Professional or employment-related information, such as:
Information regarding current occupation, job title, company or business name, and employment history information. |
Data Brokers & Analytics Providers, Software Vendors, Financial Institutions, Vehicle Manufacturers, Advertising Networks & Marketing Agencies, Social Media Networks, Professional Service Companies, state or federal agencies, when required by law | Credit Reporting Agencies (CRAs), Government Entities, Insurance Brokers (non-health related), Records Management Companies, Attorneys & Law Firms, Uniform & Apparel Companies, Digital Retailers & eCommerce Platforms, Website and Hosting Providers, Auditors & Consultants, Claims & Benefits Administrators |
| Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)), such as:
Information regarding whether a consumer is or will soon be a college graduate |
Vehicle Manufacturers, F&I Product Providers & Administrators, Financial Institutions | Social Media Networks, Software Vendors, Records Management Companies, Attorneys & Law Firms, Digital Retailers & eCommerce Platforms, Website and Hosting Providers |
| Inferences drawn from personal information to create a profile, such as:
Information regarding consumers’ vehicle preferences, tendencies, and behaviors |
Advertising Networks & Marketing Agencies, Data Brokers & Analytics Providers, Software Vendors, Vehicle Manufacturers, F&I Product Providers & Administrators, Financial Institutions, Social Media Networks, Professional Service Companies | Digital Retailers & eCommerce Platforms, Website and Hosting Providers |
| Sensitive Personal information, such as:
Social Security number, driver’s license number, state identification number, passport number; account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; precise geolocation information; contents of mail, email, and text messages unless the business is the intended recipient of the communication; genetic data; biometric data for the purposes of uniquely identifying a consumer. |
To state or federal agencies, when required by law; Some of the listed personal information to banks to confirm availability of funds | To service providers for administrative and operational assistance |
JOB APPLICANT INFORMATION
In some instances, you may be provided with a separate privacy notice when you apply for a job with us. In all other instances, the below disclosure describes how we handle your personal information when you apply for a job with us.
When you apply for a job with us, we may collect identifiers, professional or employment-related information, and education information from you via our website forms and otherwise, including:
We only use your personal Information to assess your skills in relation to the applicable job requirements. We may also use your personal information to contact you during the hiring process.
In certain circumstances, you may submit your application for employment through a third-party service that displays our job posting. We do not control the privacy practices of these third-party services. Please review their privacy policies carefully prior to submitting your application materials.
Your California Privacy Rights
Residents of California have the right to object to our collection and use of their personal information at any time, or to require us to review, transmit, change, or delete your information that we have collected and retained about them. We will fulfill your request to exercise any of these rights within the applicable time period subscribed by such laws. You can exercise these rights, express concerns, or obtain additional information about the use of your personal information by contacting us as outlined below.
Specifically, residents of California have certain rights with respect to their personal information, described below. Below this list of rights, we describe how California residents can exercise their rights including appealing a denial of a rights request.
Submit a Consumer Privacy Request. To exercise any of the above rights, please submit a verifiable consumer privacy request to Dealership:
Verification. We cannot respond to your request or provide you with personal information unless we can verify your identity and your authority to make the request and confirm that the personal information relates to you. A verifiable consumer privacy request must:
We may ask for you to confirm data points we already have about you. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.
Authorized Agent. As a resident of California, you may, under certain circumstances, authorize another individual or a business, called an Authorized Agent, to make requests on your behalf. Such Authorized Agent must be registered with the California Secretary of State. If you wish to have an Authorized Agent make a verifiable consumer request on your behalf, they will need to provide us with sufficient written proof that you have designated them as your Authorized Agent, and we will still require you to provide sufficient information to allow us to reasonably verify that you are the person about whom we collected personal information.
Dealership’s Response. We endeavor to respond to a verifiable consumer request within 45 days of receipt. If we require more time, we will notify you in writing of the reason and extension period. We will deliver our written response by mail or electronically, at your option. Any disclosures we provide will only cover the 12-month period preceding receipt of the verifiable consumer request. If we cannot comply with part or all of your request, we will explain the reasons in our response.
We do not charge a fee to process or respond to your verifiable consumer privacy request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
Appeals. California residents have the right to appeal a denial of their rights request by contacting us as described in our notice of denial.
California “Shine the Light” Law
California Civil Code Section 1798.83 permits visitors to the Services who are California residents to request certain information, once a year, regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send us an email using the contact information provided above and put “Shine the Light Request” in the subject line of your email.
TEXT MESSAGING TERMS AND CONDITIONS
By subscribing to the Norm Reeves text messaging service (the “Service”), you understand and agree that:
ADDITIONAL FORMATS, ACCESSIBILITY, AND LANGUAGES
Click here to print a PDF version of this Privacy Policy.
Our website includes accessibility tools. For information about these tools, click on the accessibility symbol located on our website.
In addition to English, this Privacy Policy is available in the following languages: Spanish.
