Open Today Sales: 9 AM-8 PMOpen Today Service: 7 AM-6 PM
Welcome to Norm Reeves Genesis of Irvine, your go-to destination for luxury vehicles in Southern California. If you're in Irvine, Laguna Niguel, or Mission Viejo, CA, we're here to provide an exceptional car-buying experience.
We believe buying a car should be exciting, and our knowledgeable staff is ready to help you take the leap. Let’s explore your next luxury vehicle together.
As your local luxury car dealership, we offer a full lineup of Genesis vehicles sure to meet your lifestyle and preferences. From powerful SUVs to electric innovation, there’s something here that fits the way you drive. Here are some of our top sellers:
The Genesis GV80 is our flagship SUV, built for drivers who want a commanding presence and top-tier performance. With a bold design, spacious cabin, and advanced technology, it brings elegance and confidence to every road.
For those who value sporty handling and refined details, the GV70 delivers in every way. It’s fun to drive and thoughtfully designed, offering a peaceful ride with intuitive features that make your daily commute or weekend getaway more enjoyable.
The GV60 is Genesis’s first dedicated electric vehicle, and it makes a strong statement. Quick acceleration, ultra-fast charging, and a bold design come together to create a driving experience that’s both forward-thinking and unmistakably premium.
Buying a Genesis is the beginning of a new relationship. Our service approach is rooted in the belief that every customer is an honored guest. That care continues long after you drive off the lot because we offer:
Genesis owners receive Complimentary Scheduled Maintenance for 3 years or 36,000 miles. This includes oil changes, inspections, and more, helping your vehicle stay in peak condition at no extra cost.
With Genesis Service Valet, you won’t need to set aside time for routine maintenance. We’ll pick up your vehicle from your home or workplace, take care of the service, and bring it back to you. If needed, we can also provide a loaner vehicle or arrange transportation. This benefit is available for the first 3 years or 36,000 miles of ownership.
If something unexpected happens on the road, our 24/7 Roadside Assistance program has you covered. From flat tires to towing and even reimbursement for overnight expenses, this support is included for 5 years from the date of purchase.
We make it simple to shop on your schedule. Use our online tools to explore vehicles, calculate payments, value your trade-in, and apply for financing—all from the comfort of your home. You can complete your entire purchase online or start now and finish in-store. The choice is yours.
Looking for something pre-owned? Our inventory includes a wide selection of used and Genesis Certified vehicles. The manufacturer confirms* that every Certified Pre-Owned Genesis undergoes a 191-point inspection and comes with additional benefits like:
Our finance center works with more than 20 trusted lenders to help you find a plan that makes sense. We’ll guide you through every step and answer your questions clearly. Ask our team if you're eligible for exclusive programs, like:
If you’re graduating soon or recently earned your degree, you may qualify for a $400 bonus when purchasing or leasing a new Genesis. It’s a great way to start your next chapter in a luxury vehicle built for success.
As a thank-you to those who serve our communities, eligible first responders—including police officers, firefighters, EMTs, and 911 dispatchers—can receive a $500 bonus toward a new Genesis.
If you need to install adaptive equipment in your new Genesis, we can help. This program offers up to $1,000 to assist with the cost of approved mobility modifications. It’s just one more way we help make driving accessible for everyone.
You don’t need to drive a Genesis to experience high-level care at our service center. Our factory-trained technicians service all makes and models, using advanced tools and genuine parts.
While you wait, enjoy our comfortable lounge and guest amenities designed to make every visit a smooth one. Services at our dealership include:
We make it easy to schedule online or by phone, and we’re here to keep you moving.
You can schedule Service Valet by calling our service department or booking online. Once scheduled, we’ll handle the pickup, maintenance, and return—so you can keep your day on track.
Yes, you can apply for financing directly on our website. Once submitted, our finance team will reach out to walk you through your options and answer any questions.
Yes, we carry the Genesis GV60 and continue to expand our lineup of electric and hybrid options. You can check our website or contact us to see what’s currently in stock or reserve an upcoming model.
If you’re ready to take the next step, we’re here to help you make it happen. Visit us in Irvine to explore our showroom, take a test drive, or speak with a Genesis specialist.
We’re proud to serve drivers from Irvine, Laguna Niguel, and Mission Viejo—and when you stop by, consider making a day of it with a visit to Quail Hill Trailhead, just a short drive from our location.
Start now by contacting us today.
